You see it popping up everywhere. Large format LCD screens displaying dynamic content in restaurants, reception and waiting room areas, gyms, hotels, retail stores, employee lounges, and airports to name just a few places.

Digital Signage is quickly taking the place of expensive static printed posters and banners. Screens can be tiled together to make giant video walls or positioned in a row replacing legacy menu boards in fast food restaurants. Digital Signage is quickly gaining ground largely due to its ability to be instantly customized, display rich content, and its overwhelming ability to target and schedule content.

Digital signage is not TV. It is a unique medium unto itself that combines the power of mass media with the precision of niche marketing: narrow-casting.