Standing out in a crowded field is tough. Certain things that used to impress, like business cards and a website, are now the bare minimum for spreading your message. To transcend the competition, it’s important now for businesses to tell stories, ones that move potential customers to action. It’s important to use stories to turn your business into a brand.
Changing a reputation into a brand isn’t something that happens overnight, but some steps can help you move in the right direction. One can start by taking stock of your value.
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Standing out in a crowded field is tough. Certain things that used to impress, like business cards and a website, are now the bare minimum for spreading your message. To transcend the competition, it’s important now for businesses to tell stories, ones that move potential customers to action. It’s important to use stories to turn your business into a brand. 
